Strategic Marketing for Founders
You're building something that's a gamechanger. All you have to do now is sell it.
In just one day, you you get
The marketing strategy insider tips you need to succeed. You’ll leave with a value proposition you can defend, a clear view of who you’re making promises to, an honest read of your market, and a one-page marketing strategy with objectives you can measure. Limited to 16 places.
Who's it for?
- Technical founders who haven’t hired a marketing lead.
- Founders who are getting close to launch and want to de-risk the 'Go to Market' strategy.
- Founders whose first GTM attempt didn't quite hit the goals intended
- Founders who need to differentiate their product in a market commoditised by AI.
- Founders who are doing Marketing themselves.
4 Sessions in One Day
Session 1: You're already making marketing strategy decisions
- Product, pricing and channel decisions are marketing decisions. You're already messaging. It's time to make those marketing decisions intentional, with an understanding of which ones are important, when.
- Revisiting your Value Proposition. What promises are you making? What can you defend?
Session 2: Not all Marketing is for Customers
- You have some key stakeholders. Before launch, your marketing strategy needs to consider your investors, your first hires, your industry, influencers and media.
- Almost anyone can vibe-code a product. You need a story. You need to stand for something. You need red-lines that you won't cross. That's what makes you different.
- Once you know who you are and what you stand for, you have the basis of a brand. Brand is the last moat.
Session 3: When was the last time you looked at your Market?
- Who are your competitors? Don't say you don't have any - you do.
- Where is the power? Where are the risks? What are you taking for granted? What if...
- We look at a bit of micro-economic theory to asses your market through different lenses.
Session 4: One page, One strategy
- Turn the day’s work into a one-page Marketing Strategy.
- Set objectives and key results that track value to your stakeholders rather than vanity numbers.
- Build in resilience and contingencies and the ability to pivot while staying true to your goals.
Meet Your Instructor
International experience across multiple verticals and marketing disciplines
David Fuller
David is a Fractional CMO with more than a decade in Gulf markets. His marketing career began with FMCG giants like Procter & Gamble and Unilever before working with multiple start-ups in London, including some of his own. David has worked both agency and client side, B2B and B2B, for brands like NASCAR, OSN, Mblox, AutoSettle, OSN, Abarth and Saudi German Hospital Group.
